The most influential pages are the most visited pages on your ecommerce website. They attract more visitors and inspire more engagement from users of an ecommerce website.
In most cases, these influential ecommerce websites include homepages, product pages, category pages, blog posts, and trending pages, so you should use SEO best practices to monetize. Here are some tips:
10 steps help to Optimize Your eCommerce website content
Step 1. Identify target keywords of the ecommerce website
Find out the most common words used by the target audience of your ecommerce website. From there, plug those keywords into your influencer pages and, of course, metadata. Include useful, descriptive, and relevant textual information.
When choosing keywords, you need to consider search volume, relevance, location-based popularity, and ranking difficulty. So how do you find the best keywords for you?
- Use the Keyword Tool: Use the Keyword Tool for ecommerce websites to find the keywords you need to use on your high-impact pages. If you have a limited budget, you may choose to use a free tool like Google’s Keyword Planner. If you want to save time and generate more effective keywords, you can use a paid SEO tool like SEMrush for an ecommerce website.
- Narrow the keyword list: Targeting all keywords of an ecommerce website is a waste of time. Start with less competitive keywords to generate traffic faster. The faster traffic you generate, the quicker your ecommerce website is built, and the more likely it is to rank higher in search.
- Track competitor strategies: In most cases, competitors have already made great strides in their SEO campaigns. Check out their ecommerce website to research how they use keywords, then focus on how they present their overall brand. Pay attention to their popular products and homepages. That way, you’ll know which keywords are the most profitable.
Step 2. Use long-tail keywords
In the simplest sense, long-tail keywords usually consist of at least three words. Most searchers don’t use just one word when looking for something. Long-tail keywords are more specific and play an important role in the makeup of search engines.
Check how specific these keywords are in the autocomplete search bar. This is what you want to do. Be as specific as possible, such as the color, size, and type of the inserted item.
Remember, those who use long-tail keywords will know what they are looking for, which will lead to higher conversion rates.
Also, long-tail keywords target a niche demographic rather than a large audience, so there is less competition to target, and you are more likely to rank high on trending topics.
Step 3. Write unique and compelling metadata for each page
Keep meta your titles below 60 characters and meta descriptions below 160 characters.
Step 4. Use ALT tags on images:
Insert keywords and descriptive ALT tags.
Tip 5. Use the URL appropriate for your search engine
Use URLs that are readable by search engines and humans, both. Make sure the URL is simple and clear. Avoid strange combinations of symbols, numbers, and letters that don’t make sense.
Tip 6. Optimize your homepage
Configure the navigation bar. Add attractive key product/service visuals with textual information (set descriptive ALT tags). Add links to the most popular products/services. Add a great tagline with your main Keyword. If local, be sure to enter the location.
Tip 7. Optimize Your Product Pages
- Create your own product descriptions: Optimize your ecommerce website content. Aim to create up to 1,000 words of detailed content for each product. You can include sizes, features, colors and FAQs, and comments.
- Include customer reviews: Reviews naturally generate keywords for your content, including long-tail keywords. All comments keep your content up to date. Comments also help increase the word count per page. Remember, search engines love active and chic content. Reviews can also increase the time users spend on your pages and reduce your site’s bounce rate.
- Post-out-of-stock product pages: If you don’t want to annoy users with 404 pages, search engines can treat them as broken links. Just leave the page as is and specify the state. You can use this page to introduce other related products. Pro tip: It’s a good idea to add the message “email me when it’s in stock.”
- Set up rich snippets: Increase your CTR with rich snippets. Add most relevant information such as inventory data, reviews, ratings, seller name, and product status.
Tip 8. Optimize Categories and Tabs
- Links to related categories: Optimize your ecommerce website content. Sometimes, your products will have a common theme. In this case, it’s better to cross-link. For example, if you have helmet products, try adding links to gloves or boots. These items are personal protective equipment.
- Top products: Highlight the top-ranking and most-viewed products in each category and tag page.
Tip 9. Link to higher priority pages:
Add main Link categories and products/services in the navigation bar or footer. For example, if your blog post generates a lot of visitors, add a link to that page that leads to the best product or category page. For content-related advertising, you can take help from a best website for writers.
Tip 10. Use breadcrumbs
From an SEO perspective, breadcrumb paths help bots and spiders find their way back to the home page. For humans, it helps keep track of where they are on your site and gives them a sense of direction when navigating from one page to another. Breadcrumbs display a series of web pages, from the home page to the current page you’re currently viewing. It is usually at the top of a website page.
There are countless tips and tutorials on the internet on how to successfully run an online store. However, this article will give you a list of the entire topic. Here’s an overview of what you need to ensure you get everything you need to keep your website up and to run and stay ahead of your competitors. Hope you learned from the post.