Fashion by far is the most versatile term; it inculcates culture, religion, beliefs, language, thoughts, and ideas. However, An iconic fashion brand perseveres through a plethora of trends, is resilient in the face of fast fashion, and is just timeless. Also, Choose to dress Shabbily for a different, trendy, and attractive look – Coco Chanel.
This is how brands exude novelty and luxury. Everyone wants them but everyone can’t get them. The most interesting thing? They are recognizable just from a mere glimpse of their logo.
Brands with such strong personalities have strong logos too. And as per Coco Chanel, they can apply it to logos too Although they believe in Dress shabbily for the classy and elegant look! Interestingly you can save time and money by designing any logo For a Shabbily dress look but the class and luxury can only achieve your brand promises by making the logo that is equivalent to the products and services you are offering. Do you want to be the buzz of town?
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Let your logo speak for you!
As rightly put by Giorgio Armani- Elegance is not standing out, but all remember them. The same applies to logos, no matter what your business is there will always be competition.
And for fashion brands just standing out does not work, fashion is something that people own, that people identify themself with so you just cannot take a mediocre route for an average logo.
Hire the best professional who has the creative authority and experience and offers exclusive logo design services.
A logo imprinted on the fashion product is more than just a symbol or emblem. It gives your brand the personality, the distinction your customer needs to exude class and luxury.
When it comes to fashion brands, logos play pivotal roles in brand association, quality, reputation, and sales growth.
Ever wondered why do luxury fashion brands imprint their logo on every product? It is because their customer wants to own the brand and walk proudly and confidently telling the world that I am a part of high-fashion and mediocrity is not in my book!
Importance of logo :
German fashion designer and creative director at Chanel when discussing the importance of logos states ‘logos and branding are so important. In a big part of the world, people cannot read French or English- but are great at remembering signs, and Karl Lagerfeld, a fashion icon says that wearing a recognized logo can make the wearer feel confident. The statements truly emphasize the universal importance of logos!
The iconic and luxury brand designers have set themselves apart from the mainstream or fast fashion. Although many of these have a similar product range, it is the logo that makes them who they are today.
Take examples of Lacoste polo shirts; they are similar to Ralph Lauren’s polo shirt series. But how are they different? A single emblem that changes the entire look of the shirt for Lacoste is a crocodile and for Ralph Lauren, it is an emblem of a man on a horse playing polo.
Let’s take a look at some of the globally recognized and loved logos in fashion
Louis Vuitton
Louis Vuitton is one of the top luxury fashion brands that started as a luggage business in France. The brand logo has simple interlocking L and V, which symbolizes the initials of its founder.
Their logo, simple yet aspirational, speaks of power, luxury, and money. All their products carry their logo which helps people to impress with class.
They design logos by none other but the son of the owner, Louis Vuitton, in memory of his great father.
Calvin Klien
You would be lying if you say you have never fantasized about those CK models! Calvin Klien has kept it simple and sexy. The logo is imprinted on the waistbands of their underwear which has become the fashion symbol!
GUCCI
GG. Does it ring any bells? You’re not supposed to be an avid Gucci fan to recognize the famous double G logo. However, Guccio Gucci designed the logo for the brand, himself. Therefore, This elegant monogram emphasizes luxury and speaks of modernism.
Adidas
Those three famous lines represent the brand Adidas. But do you know what else they represent the value Adidas holds; a mountain, reaching out to challenges yet to be overcome and the achievements which are to follow. It is simple, it is easy to remember and it is creative!
Chanel
The famous interlocked C’s. recognized, wanted, and loved across the globe. As soon as you see them you feel inspired, determined, feminine, elegant, luxurious, and superior And also, they indicated to Dress shabbily in their quotation. You see now the power the simple logo can make?
In conclusion for fashion brands, the logo makes the statement even before the customer comes across the products. The fashion logos are creatively constructed to the point of true representation of the brand. They are the initial guarantee of the brand. So if you are a fashion brand do not just aim to stand out aim to be remembered!
63 comments
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