There is no doubt that social media has proven extremely important in 2021, not only for daily users but marketers as well.
Social media marketing needs to keep up to date with the latest trends in social developments and technological developments that ensure the exploitation of all the opportunities available right now.
It is not a surprise to anyone that 2021 had an unparalleled chain in terms of social media usage along with customer behavioral factors.
In April 2021 the number of active users of social media platforms like Facebook, Indian Social Media, and Twitter rise to 4.44 billion. This is the stat that says it is a hike of 9.6% in just nine months.
So, if you are having social media customers how you are going to keep them engaged? The only way is to follow the social media trends.
Trend 1st:- Forming Trust
Do you know what your customers trust the most? Today the major concern is fake news and privacy and according to experts the most daunting task in 2021 is forming trust among your customers.
According to the latest survey, 75% of social media users do not trust advertisements at all. So, your marketing approach is going to play a huge role when it comes to building trust on social media.
In 2021 SM marketers are focusing on investing more in relationships with their influencers, audiences, and employees. Ensuring their brand messages are backed up by the stories of their customers. Which are of more value than any other.
In 2021 if you want your brand to be recognized you will need more customer experiences that will attract others. Customers believe what others have to say because nothing is hidden on social media.
Read More:- Top Tips on How to Market a Product Effectively
Trend 2nd:- People First
If you want to boost your organic post then 2-way communication is the key. So if you have a community that likes to engage with you via comments, likes, and shares.
This will certainly help you in amplifying your content and will also build customer trust. In 2021 there is no other better trend to follow. There is no certainty with paid ads incoming future, but customer engagement is going to be fruitful.
Trend 3rd Diversification
You can not acknowledge Social media trends without considering the increasing and decreasing popularity of social media platforms.
March 2020,76 million people prefer downloading tik tok. It is popular for making short videos where everyone can share their content alike. We have seen many celebrities as well as common people making food videos, funny videos, educational videos, and social messages.
The content became instantly popular. Later in August, Instagram started ruling the hearts of people and became a favorite. This means you need to consider your marketing strategy now and then. Today Facebook and Indian Social Media are popular, in the next few months. YouTube or any other platform probably takes over.
The covid-19 pandemic has affected every human life and people are spending more time on social media. So, to catch up, you must utilize every channel available to explore even the ones yet.